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Every term you need to understand in the world of AI visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-powered brand discovery.
Answer Engine Optimization
The practice of optimizing your brand's visibility in AI-powered answer engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. AEO focuses on getting your brand recommended when AI answers questions relevant to your business.
The practice of systematically tracking how AI platforms mention, describe, and recommend your brand. Covers visibility tracking, sentiment analysis, competitive intelligence, and trend detection.
Source references that AI platforms include in their responses, pointing to the content they used to generate their answer. Especially prominent in Perplexity and Google AI Overviews.
AI Brand Mentions
Instances where an AI platform names your brand in its generated response. AI mentions are the fundamental unit of AI visibility - each mention has a type, position, and sentiment.
Google AI Overviews
AI-generated summary boxes at the top of Google search results, powered by Gemini. They synthesize information from multiple sources to answer queries before traditional organic results appear.
AI-Powered Recommendations
The specific brands, products, or services that AI platforms suggest in response to user queries. AI recommendations are what AEO aims to influence.
AI-Powered Search
The broad category of search experiences powered by artificial intelligence, including conversational AI (ChatGPT, Claude), AI-native search engines (Perplexity), and AI-enhanced traditional search (Google AI Overviews).
The overarching practice of optimizing your brand's presence across all AI-powered search and discovery channels, encompassing AEO, GEO, and adapted SEO strategies.
AI Sentiment Analysis
The measurement of how positively or negatively AI platforms describe your brand in their responses. Goes beyond tracking mentions to evaluating the tone and framing of those mentions.
A competitive metric measuring your brand's proportion of AI mentions relative to competitors. Shows how much of the AI recommendation landscape your brand owns.
A measure of how present, prominent, and positively represented your brand is when AI platforms like ChatGPT, Perplexity, and Claude answer questions relevant to your business.
A percentage metric that measures how often AI platforms mention your brand when answering queries relevant to your business. Calculated by dividing brand mentions by total tracked queries.
An AI-powered platform that provides direct answers to user questions rather than a list of links. Includes ChatGPT, Perplexity, Claude, Gemini, and Grok.
Perplexity Search Optimization
Optimizing your brand's visibility within Perplexity, an AI-native search engine that uses real-time web retrieval and explicitly cites its sources.
AI Prompt Optimization
Identifying and targeting the specific queries potential customers use when asking AI for recommendations in your category. The AI equivalent of keyword research.