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Definition

AI Brand Monitoring

The practice of systematically tracking how AI platforms mention, describe, and recommend your brand. Covers visibility tracking, sentiment analysis, competitive intelligence, and trend detection.

What is AI Brand Monitoring?

AI brand monitoring is the systematic tracking of your brand's presence, representation, and positioning across AI platforms. It answers: Is AI recommending you? How is it describing you? Who are your AI competitors? Is your visibility trending up or down?

Why traditional monitoring isn't enough

Traditional brand monitoring tracks mentions on websites, social media, and news. It cannot see AI conversations. When ChatGPT recommends your competitor to millions of users, traditional tools report nothing. AI brand monitoring fills this blind spot.

What to track

  • Mention frequency across prompts and platforms
  • Sentiment in how AI describes your brand
  • Competitive landscape - who appears alongside you
  • Position - whether you're a primary or secondary recommendation
  • Platform differences - visibility varies across ChatGPT, Perplexity, Claude, and others

Getting started

Identify the prompts your customers ask AI, then track responses across platforms systematically. AEOscope automates this across all major AI platforms daily.

Related Terms

AI MentionsAI SentimentAI VisibilityAI Visibility ScoreBrand Mention Tracking

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