We've raised $8M Series A.Learn more

Back to glossary
Definition

AI Share of Voice

A competitive metric measuring your brand's proportion of AI mentions relative to competitors. Shows how much of the AI recommendation landscape your brand owns.

What is AI Share of Voice?

AI share of voice measures your brand's proportion of total mentions across AI platforms compared to competitors. If AI mentions 5 brands in your category and yours appears in 30% of all mention instances, your share of voice is 30%.

How it differs from traditional share of voice

Traditional share of voice measures presence in advertising, media, or social conversations. AI share of voice specifically measures presence in AI-generated recommendations - a distinct channel with different dynamics and growing influence.

Why it matters

Your AI visibility score gains context through share of voice. A 40% visibility score means different things depending on whether your top competitor has 20% or 80%. Share of voice reveals competitive positioning, shows who's gaining or losing, and identifies market gaps where no brand dominates.

How to grow it

Build stronger brand authority, earn more and better reviews, generate media coverage, and optimize for the specific prompts where competitors currently dominate.

Related Terms

AEOAI Brand MonitoringAI MentionsAI VisibilityAI Visibility Score

Deep Dive Guides

SEO for AI: What's Changed and What Hasn't

Traditional SEO isn't dead, but AI has changed the game. Here's what still works, what doesn't, and how to optimize for both Google and AI platforms.

Generative Engine Optimization (GEO): How to Optimize for LLMs

GEO focuses on how large language models like GPT, Claude, and Gemini decide what to recommend. Here's what's different about optimizing for generative AI specifically.

Answer Engine Optimization (AEO): What It Is and How It Works

AEO is the practice of getting your brand recommended by AI platforms like ChatGPT and Perplexity. Here's how AI decides what to recommend and what you can do about it.

AI Visibility: What It Is and Why It's Not the Same as SEO

AI visibility measures whether AI platforms recommend your brand. It works differently from search rankings - here's what actually matters and how to track it.

Browse More Terms

AEOAI Brand MonitoringAI CitationsAI MentionsAI OverviewsAI RecommendationsAI SearchAI Search OptimizationAI SentimentAI VisibilityAI Visibility ScoreAnswer Engine

AI Is Already Talking About You. Shouldn’t You Know What It’s Saying?