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Definition

AI Visibility

A measure of how present, prominent, and positively represented your brand is when AI platforms like ChatGPT, Perplexity, and Claude answer questions relevant to your business.

What is AI Visibility?

AI visibility measures whether and how AI platforms mention your brand when users ask questions in your category. It's a composite of five signals: presence (mentioned at all?), position (first or last?), sentiment (positive or negative?), accuracy (correct information?), and consistency (across all platforms or just one?).

Why it matters

AI conversations don't appear in your analytics. When ChatGPT sends a customer to a competitor, there's no data point in Google Analytics - just a lost opportunity you never knew about. AI visibility tracking closes this blind spot.

AI visibility vs SEO visibility

These metrics often don't correlate. You can rank #1 on Google and be absent from AI recommendations, because Google ranks pages based on keywords and backlinks while AI recommends brands based on overall authority and sentiment across the internet.

How to measure it

Track relevant prompts across AI platforms, measure how often you appear, in what position, and with what sentiment. Benchmark against competitors. AEOscope automates this daily across ChatGPT, Perplexity, Claude, Gemini, and Grok.

Related Terms

AEOAI Brand MonitoringAI MentionsAI Share of VoiceAI Visibility Score

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SEO for AI: What's Changed and What Hasn't

Traditional SEO isn't dead, but AI has changed the game. Here's what still works, what doesn't, and how to optimize for both Google and AI platforms.

Generative Engine Optimization (GEO): How to Optimize for LLMs

GEO focuses on how large language models like GPT, Claude, and Gemini decide what to recommend. Here's what's different about optimizing for generative AI specifically.

Answer Engine Optimization (AEO): What It Is and How It Works

AEO is the practice of getting your brand recommended by AI platforms like ChatGPT and Perplexity. Here's how AI decides what to recommend and what you can do about it.

AI Visibility: What It Is and Why It's Not the Same as SEO

AI visibility measures whether AI platforms recommend your brand. It works differently from search rankings - here's what actually matters and how to track it.

Browse More Terms

AEOAI Brand MonitoringAI CitationsAI MentionsAI OverviewsAI RecommendationsAI SearchAI Search OptimizationAI SentimentAI Share of VoiceAI Visibility ScoreAnswer Engine

AI Is Already Talking About You. Shouldn’t You Know What It’s Saying?