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Definition

AI Visibility Score

A percentage metric that measures how often AI platforms mention your brand when answering queries relevant to your business. Calculated by dividing brand mentions by total tracked queries.

What is an AI Visibility Score?

Your AI visibility score is the percentage of relevant prompts where AI platforms mention your brand. Track 100 prompts, get mentioned in 40 - your score is 40%.

How it's calculated

AI Visibility Score = (Queries with Brand Mention / Total Tracked Queries) x 100

A comprehensive score may also factor in position weighting (first mention counts more), platform coverage (visibility across multiple AI platforms), and sentiment adjustment (positive mentions score higher).

Benchmarks

  • Below 20% - Low visibility, rarely recommended
  • 20-40% - Moderate, known but not consistently recommended
  • 40-60% - Good, a regular recommendation
  • 60-80% - Strong, among the top picks in your category
  • Above 80% - Dominant, the go-to recommendation

These benchmarks are most meaningful when compared against your direct competitors.

Tracking your score

AEOscope calculates your AI visibility score automatically by running prompts across ChatGPT, Perplexity, Claude, Gemini, and Grok daily.

Related Terms

AEOAI Brand MonitoringAI MentionsAI Share of VoiceAI Visibility

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