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Definition

AI Overviews

Google AI Overviews

AI-generated summary boxes at the top of Google search results, powered by Gemini. They synthesize information from multiple sources to answer queries before traditional organic results appear.

What are AI Overviews?

AI Overviews (formerly Search Generative Experience) are AI-generated summaries that appear above Google's organic results. Powered by Gemini, they pull from multiple sources to give users a direct answer before they ever see the traditional link list.

Impact on brands

AI Overviews change the Google experience fundamentally. Users may get answers without clicking any result. The overview often names specific brands. Even a #1 organic ranking sits below the AI Overview. Being cited in the overview becomes a distinct optimization target.

How to optimize for them

AI Overviews use Google's search index combined with Gemini, so traditional SEO still matters:

  • Clear question-answering content format
  • Concise, authoritative answers in the first paragraph
  • Structured data and schema markup
  • Strong E-E-A-T signals
  • Fresh, accurate content

How they compare to other AI platforms

AI Overviews are unique because they're integrated into the world's most-used search engine. They're the bridge between traditional SEO and AI optimization.

Related Terms

AEOAI CitationsAI SearchAI VisibilitySEO for AI

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