We've raised $8M Series A.Learn more

Back to glossary
Definition

AI Mentions

AI Brand Mentions

Instances where an AI platform names your brand in its generated response. AI mentions are the fundamental unit of AI visibility - each mention has a type, position, and sentiment.

What are AI Mentions?

An AI mention occurs when a platform like ChatGPT, Perplexity, or Claude names your brand in a response. If someone asks "What's the best project management tool?" and the AI names Asana, Monday.com, and ClickUp, each brand has received an AI mention.

Not all mentions are equal

  • Primary recommendation - Named as a top choice
  • Secondary mention - Listed among several options
  • Comparison mention - Referenced when comparing alternatives
  • Cautionary mention - Named with caveats or warnings

The type and position of your mention matters as much as whether you're mentioned at all.

Why tracking matters

AI mentions are the building block of AI visibility. Tracking them across platforms and prompts reveals your brand's presence in AI-powered discovery, highlights trends, and measures the impact of optimization efforts.

How to increase mentions

Build brand authority through reviews, media coverage, consistent positioning, and content AI can cite. The stronger your brand's digital footprint across the web, the more likely AI is to name you.

Related Terms

AI SentimentAI Share of VoiceAI VisibilityAI Visibility ScoreBrand Mention Tracking

Deep Dive Guides

SEO for AI: What's Changed and What Hasn't

Traditional SEO isn't dead, but AI has changed the game. Here's what still works, what doesn't, and how to optimize for both Google and AI platforms.

Generative Engine Optimization (GEO): How to Optimize for LLMs

GEO focuses on how large language models like GPT, Claude, and Gemini decide what to recommend. Here's what's different about optimizing for generative AI specifically.

Answer Engine Optimization (AEO): What It Is and How It Works

AEO is the practice of getting your brand recommended by AI platforms like ChatGPT and Perplexity. Here's how AI decides what to recommend and what you can do about it.

AI Visibility: What It Is and Why It's Not the Same as SEO

AI visibility measures whether AI platforms recommend your brand. It works differently from search rankings - here's what actually matters and how to track it.

Browse More Terms

AEOAI Brand MonitoringAI CitationsAI OverviewsAI RecommendationsAI SearchAI Search OptimizationAI SentimentAI Share of VoiceAI VisibilityAI Visibility ScoreAnswer Engine

AI Is Already Talking About You. Shouldn’t You Know What It’s Saying?