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Definition

Brand Mention Tracking

AI Brand Mention Tracking

The systematic monitoring of when and how AI platforms mention your brand in their responses. Involves running prompts across AI platforms, analyzing responses, and documenting patterns over time.

What is Brand Mention Tracking?

Brand mention tracking is the practice of systematically monitoring whether AI platforms name your brand when responding to relevant queries. It involves identifying target prompts, running them across platforms, analyzing responses for brand presence and sentiment, and tracking changes over time.

Why automation matters

Manually asking ChatGPT your queries doesn't scale. Effective tracking requires daily monitoring across multiple platforms, consistent prompt testing for reliable trends, competitor tracking, and sentiment analysis. AEOscope automates this across ChatGPT, Perplexity, Claude, Gemini, and Grok.

What to track

  • Your brand mentions across all prompts and platforms
  • Competitor mentions - who AI recommends alongside or instead of you
  • Position changes - whether you're moving up or down
  • Sentiment shifts - changes in how AI describes you
  • New entrants - brands that start appearing in your space

Related Terms

AI Brand MonitoringAI MentionsAI Share of VoiceAI VisibilityAI Visibility Score

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